Upgrade Cost needs to be reduced

Perhaps I’m cheap, but I think the upgrade price for major upgrades needs to be reduced. I recommend eM Client to every person that I interact with as an IT Professional. Especially if they use Gmail because it integrates so well!
I pay for two Microsoft 365 subscriptions, and I don’t necessarily need eM Client except to support my customers. I can use the Gmail application passwords to connect Outlook to Gmail even though this is not a very elegant solution.

So, please make your upgrade pricing a little more reasonable!