Reinstalled Windows - Cant transfer my licence

[cyberzork]

See @Gary post below.

Transferring a licence to a new pc

For most licenses, just go to Menu > Help > License on the new device and click on Activate, then paste in the license key. The old device will automatically deactivate. For Business licenses of 2 or more devices, you need to deactivate the old device first, using Menu > Help > License > Deactivate. If you don’t have access to the device, Business users can deactivate them manually in the License Manager.