I’ve been wondering why 50% discount does not apply to lifetime upgrades?
That’s due to it “not viable for the business to do that” as per @Michal_Burger post in the following thread on that subject.
Quote Extract below from the above post link
https://forum.emclient.com/t/black-friday-sale-this-year-2024/104140/13
Quote:- “We just can’t give major discounts to Lifetime upgrades option, as there are continuous per user costs which we can’t bear in long term”.