how do I hide the "important" tag?

The “important” tag has zero meaning to me. Sometimes even newsletters put it on every single mail while actually important things come in without it. I read everything regardless so the tag is only distracting me. How can I hide it?

Menu > View > Columns

Click on Priority , then Remove

there is no “priority” column there for me, but I already figured that “category” was the one i had to remove instead. http://puu.sh/xAr35/9c99a993a5.png
thanks for pointing me to that menu though!

Ah yes. You are viewing messages in Conversations. Priority is not available in that view.

This removes all the categories, includingones you might’ve set up yourself. Try this …
https://support.emclient.com/index.php?/Knowledgebase/Article/View/150/0/gmail—all-of-my-messages-…