Email Tracking Feature

Under GDPR rules you need explicit permission from an EU resident to track any emails in which they are the recipient. So this is essentially the same as adding a read receipt to a message; the user does not have to give permission for you to track the message, and they don’t need send a read receipt. In most cases, tracking with permission and read-receipts will only be done for a very small percentage of your messages, so as a business tool it is useless. Some servers do not even send read-receipts even if the recipient gives consent.

If your other applications like Mailbird are allowing you to track emails without the recipient’s consent, then that is illegal. As a business, do you really want to be doing that?

For legal tracking, it may be something that can be managed in a campaign system like MailChimp, but how do you propose to implement that in an email client?

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