I am a recently new customer. This version was not presented to me when I purchased eM Client.
Do I qualify for V10 upgrade?
eM Client V10 was released in July 2024 as per the blog page @Olivia_Rust advised above, and this is the V10 pricing page that was available at the time.
It was also announced on the community forum. So would have thought you had seen that when purchasing the program, “unless you purchased V9 prior to July last year” ?.
So suggest as you recently purchased the program (which has 12 months VIP support), to go to the VIP support page and login and lodge a support request who can investigate that for you.